Illustrations are often included as part of web, marketing, and brand design — but they’re also used in other ways. Some designers focus solely on offering illustrations and will work with larger design teams, contributing individual assets for various projects.

Illustrators may design visual assets for:

  • children’s books
  • t-shirts and other wearables
  • cards and stationary
  • websites
  • social media 
  • video and interactive media
  • marketing campaigns