Brand design is the practice of setting guidelines and best practices for a company to use across all branded materials to ensure a consistent brand identity. Brand designers help communicate the personality, tone, and core messaging of a company, so this work involves a lot of strategy. 

Brand design work includes but is not limited to:

  • designing logos and setting clear guidelines for how they’re to be used
  • designing letterhead, icons, and various illustrations
  • selecting brand colors and setting clear guidelines for their usage
  • creating or selecting fonts and typography guidelines
  • creating templates that follow the brand guidelines and can be used by marketing, growth, and other teams
  • packaging design and graphics for product design